Content is stored and managed separately from page layout. This ensures enforcement of corporate

design standards. The separation of content from presentation Content management feature improves productivity of technology professionals, as the design templates can be reused and the existing ones can be easily edited and content creators can focus on developing the content. You can simultaneously update content at all content delivery destinations, by pre-defining layout designs for different sections of a website. The templates that enable content repurposing Content management feature enable creation of separate designs for multi-channel delivery, the channels include web, intranet, extranet, print, or wireless.

Every organization follows a unique process to develop, approve, and publish content. The flexible workflow definitions Content management feature allow you to define and implement workflows that meet the business requirements of your organizations, and also ensure that the process deployed is familiar and efficient. The versioning/site rollback Content management feature allows you to compare any two content versions or to roll back to a previous one, if previous versions of all content are archived. The features described above are general Content management features.

The seamless integration and interoperability Content management feature enables integration of the content management systems with the existing systems and infrastructure for seamless operation. In addition, it ensures that the content management system is compatible with other standards-based technologies and applications that are in use today and the ones developed in the future. The content management system provides a very simple, straight-forward, and non-proprietary API to access both content and metadata from the database. This means that developers already most of the techniques that they need to develop templates.

Leveraging the database Content management feature optimally leverages proven Oracle and SQL database standards for storage and publishing, to help organizations avoid proprietary repositories and vendor lock-in. The role-based permissions Content management feature enable technology professional to control the pages that can be viewed by each user. In addition, the role-based permissions Content management feature enable technology professional to control the features which can be accessed by the users.

The browser-based content authoring Content management feature provides content authors with an intuitive environment for developing content easily. The need to install separate content-authoring software is avoided, as the users can login from anywhere using a standard browser. Multiple authors may be involved in developing the content. The check in/check out Content management feature prevents conflicting content updates by automatically locking the pages when editing of those pages is in progress. The side-by-side comparisons Content management feature greatly simplifies reviewing different versions of content or approving new work, as you can quickly spot content changes or inconsistencies.

Email marketing is possibly the only form of advertising that has a reliable return on investment (ROI). According to the Direct Marketing Association, email marketing generated approximately $43 of ROI for every dollar spent in 2009; the forecasted ROI for 2010 is approximately $42. These figures outperform all other direct marketing channels such as print catalogs. Is there another marketing medium that allows businesses to reach a tremendous amount of potential customers at virtually no cost?

Email Marketing Benefits

Email is one of the oldest forms of digital social media and utilizing email is an effective way to stay in touch with your customers, transact with them, resolve any issues and develop new customers. Creating an effective email marketing campaign allows businesses to track impressions, responses, and conversations and forwards that their emails produce, this allows businesses to determine exactly how many sales can be attributed to each campaign and helps prove that the value of the Internet is that everything can be measured.

Current email marketing services and solutions support database integration, segmentation and dayparting. Additionally, other techniques for improving the targeting and response rate or your email messages are available. Email promotions and offers have the capability of generating immediate action whether they be sales, downloads, inquiries, registrations, etc. Informative email newsletters send people to offline stores and events, help prepare the way for catalogs, build brand awareness, as well as strengthening current customer relationships, encouraging trust and cementing loyalty.

There are a number of other benefits to engage in email marketing, some of which are included below:

• Increased Sales Conversions – Not all visitors to your website will actually buy your goods or services on their first visit, no matter how good or interesting your product. Research indicates that it takes shopper an average of nine visits before making a buying decision. In short, all effective sales processes will require some element of repetition.

• Up-sell/Cross-sell Products and Services – When correctly done, email marketing provides a great opportunity for businesses to up-sell or cross-sell their products and services. Email marketing software allows businesses to easily create a series of email messages (auto-responders) that automatically follow up with offers that customers may find interesting.

• Receive valuable feedback from visitors – Customer feedback is an important tool for any business that allows you to get an idea on:

• - Who/What is your target market?
• - The amount of money your target market is willing to spend.
• - Other products and services you can offer.

• Encourage web users to make offline purchases – Email marketing often encourages web users to make offline purchases. According to one survey, 59% of email users said that they made offline purchases after they've received an email promotion.

• Generate Repeat Sales – Every business is aware of the fact that acquiring new customers is much harder and expensive than retaining established customers. New sales are important in the overall business plan, but repeat sales are also important. Keeping open communication lines with your established customers on a regular basis through email has been shown to generate up to four times more profit. An excellent email marketing tactic is sending email newsletters, which has shown to increase repeat purchase frequency from your existing customers.

Use NooFl Arabia For Your Email Marketing Solutions

Email marketing is an extremely tricky type of marketing strategy that, if it is not done properly, can work against you. NooFl Arabia is the leading full service online marketing agency on Long Island, a pioneer in email marketing and website development. We were among the first full-service online marketing firms to blend extraordinary technical expertise with extraordinary design and marketing savvy.

NooFl Arabia will help you reach your target market on a consistent basis for at least 50% less than traditional direct marketing and will also help you:

• 1. Properly Identify the Target Market
• 2. Compose Your Message
• 3. Modify Your Email Marketing Campaign
• 4. Provide You With All Prospects & Leads at Affordable, Competitive Rates

The Bottom Line

NooFl Arabia has the technical and marketing expertise to help you launch your email marketing campaign right from the email design all the way up to the content of your email newsletter. Our winning combination of speed, ease of use, affordability, and effectiveness all work together to make NooFl Arabia's email marketing solutions a must for any sized business:

• Select from among thousands of informative newsletters, choose your recipients, and send them out with just a few clicks.

• Monitor your email marketing efforts with up-to-the-minute data for every email you send

• Automatic unsubscribe features insure you always are CAN-SPAM compliant.

The NooFl Arabia Email Marketing team wiill help you decrease your marketing costs and increase your leads. Contact NooFl Arabia today!

Join our winning team, and earn up to a 50% commission!

Like myself you are probably horrified by the ridiculous costs associated with running conventional marketing campaigns. High performing, low-cost marketing techniques can seem like an impossible dream. Not so: through email marketing that dream has become a reality for business owners throughout Australia.

Reaching your target market in a direct and personal way has never been simpler or more effective. Email marketing offers unprecedented benefits for your business, including:

• Instant responses – taking action is effortless for your customers
• Increased sales – reaching prospective customers when it counts
• More repeat business – through highly personalised, targeted messages
• Multiplying sales leads – through a self-expanding database of prospects
• Market knowledge – by monitoring responses and end-user behaviour

There is no more efficient and cost effective way of crossing the great divide between you and your customers than through email marketing. More than just the way of the future, it's already part of today's great business success stories.

Our job is to help you discover how Email Marketing can be adapted to your unique situation, and to help you implement a strategy that will help you move confidently into the next stage of your business.

Consider the alternatives

It's time to stop wasting hard-earned marketing dollars on strategies that keep missing the bullseye that is your target market. Mass produced mail and advertising campaigns are:

• Expensive – with spiralling media, graphics, printing and postage costs
• Impractical – requiring intensive coordination, planning and resources
• Hit-or-miss – making results vague and difficult to measure
• Impersonal – targeted at a broad market segment rather than the individual

Put simply, they just don't have the impact they used to, and will never give you the direct, immediate and measurable customer responses you need to effectively drive your sales process.

Voted as the most important marketing medium

Not only is email marketing the most accessible marketing medium available today, it has proven to be the best performing marketing strategy of the 21st century. With average returns as high as 5725% (yes, that's a return of $57 for every dollar spent), nothing else has even come close. It's no surprise that email marketing was considered the most important advertising medium by over 80% of marketers last year.

So how exactly can your business benefit from the power of email marketing? Here's how:

1. Unbeatable cost-benefit ratio
   Compared to alternative methods, email marketing is inexpensive to set up and run – you will not find better bang-for-your-buck anywhere
2. Maximises customer relationships
   Continuously adds value to your customers through personalised, targeted information, deepening your customer relationship and encouraging repeat business
3. Ultra high leverage
   Creates huge leverage by applying advanced, automated technologies that do most of the work for you, freeing up your time to focus on other parts of your business
4. Measurable results
   Tracks customer responses and measures results, helping you fine tune your message and improve performance over time

This low-cost, high-return investment has left some of our clients running to catch up with demand as enquiries generated through email campaigns flood their inboxes. By using the right software and following a few simple guidelines this dream could become your reality within months – in some cases even weeks.

Segmentation increases sales

Not only do personally relevant emails secure customer trust and interest, they also boost response rates and overall sales effectiveness. With the software available today, it is possible segment your audience emails in any way you choose, including:

• Personal characteristics: Gender, age, profession, interests, location
• Buyer status: new buyers, active buyers, VIP buyers, lapsed buyers
• Buyer behaviour: prior purchases or product enquiries, previous spend amount, email open rate

Refining your campaign in this way boosts sales and helps close sales faster. No other marketing vehicle is able to produce such timely, personalised and targeted messages through access to a database of subscriber profiles.

A complete strategy

WebDynamic has spent years accelerating our clients' sales process using tailored email marketing strategies. We offer more than just a mailing list program or newsletter template: ours is a complete strategy that combines:

• Customer relationship management
• Content development
• Email publishing and
• Statistical analysis.

Over the years we have been fortunate enough to work closely with some of Australia's most innovative and successful organisations, and over the years have developed:

• Extensive experience – meeting similar challenges for other organisations
• Specialist knowledge – of email marketing technologies and their practical applications
• Marketing expertise – targeting and refining email marketing campaigns to achieve optimum results
• Specialised tools – used to effectively implement your email marketing campaigns
• Efficient processes – allowing us to deliver cost-effective solutions

Our ultimate goal is to always deliver a substantial and predictable, measurable return on investment for all of our clients.

When opportunity knocks

Building a solid, growing subscriber base is the lowest risk, highest-yield way to launch you into the next phase of your business. However, business owners everywhere are fast catching on, expanding their reach into markets ahead of their competitors.

If you want explosive customer networks but don't want to spend your marketing budget regaining lost ground, then it's time to develop an email marketing strategy that places your business as the leader in your industry today.

NooFl Portal is a robust yet affordable web content management system. Our published APIs allow NooFl Portal to be customized to meet the varying needs of our customers, while maintaining the integrity of the overall solution within the NooFl Portal framework. NooFl Portal can be easily integrated with third-party software and legacy systems.

Below is a list of some of the standard features of NooFl Portal:

Easy to Use	Intuitive interface is easy to learn, productive to use.
100% Web Based Interface	No software to install or maintain on the desktop. Manage your website from any computer – at home, at work, or on travel.
Group Based Permissions	Allow functional teams or business units to edit specific areas within a site, while securing all others.
Approval Workflow	Supports a multiple step workflow process where content creation is performed by one group, while editorial or legal approval may come from others, before the content is live on the website.
Email Notifications	Content administrators receive automated emails informing them of administration tasks as they are assigned.
User Dashboard	Key tasks are presented "at a glance" at user login, along with links to other relevant administrative resources, such as site statistics or reporting functions.
Choice of WYSIWYG Editor, or power HTML Editor	Users may choose to edit content using a variety of familiar, "what you see is what you get" editors. Alternately, advanced users may directly edit HTML snippets, or copy and paste from other applications such as Word or FrontPage.
Administrative Preferences	Content administrators can customize their individual preferences, such as choice of WYSIWYG editor, notification schedule, etc.
Visual Site Overview	View complete site layout and easily navigate to edit specific pages or add a new section using a dynamic, drag-and-drop interface.
Rich Multimedia Support	Supports formatted files (PDF, DOC, other), images, video, and audio files.
Separate Content from Form	Web content may be re-used and re-formatted for different purposes, while maintaining a single authoritative source.
Central Asset Repository	All content, including images, files, and content objects are stored in a single, searchable database. Customizable galleries allow for easy categorization.
Content Tagging	Ability to create a flexible content taxonomy. Content can be dynamically displayed based on rules applied against this taxonomy.
Audit Trail	Change tracking and audit trail for content and pages.
Content Versioning	A complete history of each element and page, with the ability to easily roll back any piece of content to a specific point in time.
Integrated Site Search	Robust search engine indexes all content, including PDF and Microsoft Office formats such as DOC and PPT. Advanced site search options, including wildcards, Boolean searches (AND, OR, NOT), stemming, and fuzzy searches. Includes the ability to spider other sites and include them in results.
Press Releases Module	Post press releases in a standardized format. Includes business rules to sort and filter based on date and ranking, as well as scheduling a post for a future date.
Rich Internet Support	Ability to create Rich Internet Applications that are managed by the system, such as dynamically updated Macromedia Flash or AJAX components.
Custom Content Objects	Expandable for custom content objects, built to match existing meta-data and business processes.
Password Protected Pages with Login	Create password protected pages or sections, designed for use as "Extranet," "Clients Only," or "Members Only" areas.
Dynamic Form Builder	Dynamically configure forms to capture information. Configure mail settings for each form via administrative interface (Subject, To, From, CC, etc.). Generate databases of contact submissions on the fly, with convenient exports to MS Excel.
Print Friendly View	Allow users to print relevant page contents with print friendly page rendering.
E-mail to a Friend	Encourage traffic by allowing people to send specific page links to others.
Dynamic Navigation Menu and Site Map	As the site structure changes, navigation menu and public site map automatically update.
Instant Dynamic Page Rendering	Web pages are dynamically rendered on the web server, so they always contain the latest information.
Configurable Page Caching System	Server-side caching of frequently requested pages and database queries delivers ultra high performance in high traffic applications.
Fully Addressable URL's	URL's are human readable and may be emailed or bookmarked. All URL's are search engine friendly.
Scalable for Concurrent Users	Developed on J2EE platform that is more robust, and more scaleable, than ASP, PHP, or other script based systems.
Cross Platform	Web Server may be Windows, Linux, or UNIX.
Custom Integration with 3rd-Party Systems	Plays well with others, including complimentary web applications such as CRM solutions, Association Management Software products, Shopping Carts, Discussion Forums, and legacy databases.
Portlet API	A published portlet API (Application Programming Interface) allows custom modules and applications to be easily written and integrated.

Did you know that over 85% of web users use search engines to find sites like yours? Millions of people each day turn to the major search engines to find products, services and information. With over one billion web sites listed with search engines, how will your customers ever find you among the competition?  Search Engine Optimization is the solution.

Search Engine Optimization (SEO) can help your site achieve top rankings. Without such rankings, especially in the top 30 positions on the major search engines for keywords related to your products or services, you are missing the bulk of your potential client base. Most people will hardly look beyond the first 30 links returned after they run a search on the engines, and hardly anyone looks beyond the first three pages of search results. If your site is not within the top 30, your potential clients will not know you exist!

It's Top 30 or Nothing
Submitting your web site to search engines does not ensure you web site traffic. If you're listed but not within the top 30 of search results, you lose, no matter how many search engines to which you submitted your site. A top 30 ranking in a major search engine will often generate more targeted traffic than an expensive banner advertising campaign. A top search engine position is like highly targeted advertising that is both free and effective.

Affordable Search Engine Optimization
You no longer have to pay exorbitant fees to obtain top rankings. Our optimization plans are affordable and designed to accommodate most needs and budgets. Why spend thousands of dollars when you can have the same results for much less?

We offer three professional SEO plans for you

Even for personal use or organizational use, it has become a part of our everyday lives – from communicating with friends to closing a deal, to applying for a new job or for almost any other transaction we do online. In fact, most services on the internet, even social networking sites, would ask you your email address before you could use their services. Indeed, the importance of email is everywhere.

To understand more about the importance of email, particularly in your business, here are specific things that you can do with your email and some of its advantages.

- Free communication. In any business, communication is an essential factor in any transaction, planning or organizing and emails are free for you to use to communicate with your employees, your clients, as well as your potential customers.

- Emails also have a wide reach. Telephones and mobile phones sometimes require you to have international sim cards to reach to other parts of the world, not to mention that it can also be very costly.

- Aside from its convenience in sending communication, the importance of email especially in businesses is to keep a record of the transactions of the businesses. Keeping an archive of your mails can be very useful in rechecking past information and transaction. It can also serve as repository of files, purchase orders, contracts, requests and other files that are attached in emails, as they can all be recovered later.

- For businesses who advertise online, one useful way of getting potential customers is by email, and in fact, getting an email is one important thing you need to have to introduce your product online and in availing into some online services and tools. A business website or an online store should have contact information like email to build credibility and trust for your clients and customers. It is also a good tool to deal with customer queries and feedback.

- Monitoring and managing your business even if you are not on the business site is also another importance of electronic mails. With portable gadgets able to send and receive emails, you can actually manage your business even if you are traveling or in another place.

- Emails are also great storage of your client's addresses, potential customers, friends, employees and people you use to work together with. This database of contact information can also be conveniently retrieved anytime in your address book.

- You can also make use of an auto-responder to be able to get in touch with your clients, your potential customers, your contacts even without being always checking on your mails. This can help you manage your customers in a fast and convenient manner.

Aside from these main uses of email, you can also manage your tasks with the calendars and scheduled tasks. Indeed, email has been indispensable in managing your business and because of the importance of email in managing your business, it is also important to be able to troubleshoot common email problems that may arise.

Your web site is your shop window and it is open 24/7. It needs to be eye catching and transmit your message in a few seconds. It needs to have enough content that explains your message and what you do. It needs to load fast, be reliable and look professional. The impression your web site should give is that of a company or professional who knows what they want to sell, or the message they want to send.

Having a web site is not just a commodity for businesses nowadays, but a must. A company or a professional without a web site is like a salesman without his business card. The web site needs to be your profile and what's good about it is that there is limitless information you can put on it. Another good thing is that static content on your site can be changed very easily. Even better, you can opt to go for a dynamic site which will automatically change your content based on changes to your business, like stock items, prices, articles, services and more.

Promoting your web site is the next step after having designed and developed one. The best way to do this on the web is by using the search engines. After all, the people you want to visit your site have no other choice to find you except from the search engines, unless they already know of your site. This is normally done through a search engine optimization process directly on your site. Other forms of promoting a site are; paid advertising with the search engines and inbound links from other related or non-related sites.

Your web site is your identity, make sure you have one!

Sandro Azzopardi has over 20 years experience in IT. He has worked on various projects with small to large organizations. Together with a team of other professionals, he is specializing in Web Packages, offering a complete web solution on

Use the quick form below to submit your web site address and email. We'll examine your web site and evaluate your current position as it pertains to search engine results and marketing feasability. Or send us an email at noofl@noofl.com and tell us what you are currently doing, and what is or is not working. We can help you increase traffic, sales, and brand name recognition.

Tell us about your site and marketing needs to start a dialog with one of our internet marketing experts.

Ever since the creation of the Internet, people have used it to share files. Be it music, movies, video games, and other copyrighted electronic material. This has raised some exciting ethical issues. Discuss over whether file sharing is lawful or not is one of the most important issues dealing with the Internet right now.

File sharing is the practice of making files obtainable for other users to download over the Internet and smaller networks. Typically file sharing follows the peer-to-peer model, where the files are stored on and served by personal computers of the users. The majority of people who connect in file sharing are also downloading files that other users share. Sometimes these two activities are linked together.

Peer-to-peer file sharing is an increasing business, though much of it is illegal. Peer-to-peer (or P2P) file sharing systems connect users straight together. Some are true-networked systems while other hold an element of the client-server structure. That is they hold an element of the original Napster centralized server system where a central server feeds clients. The P2P systems are now much more broadly used. In these every user can be linked to every other user who is logged on.

Complex Backup Issues
File backup is very significant. If a site is backed up correctly and crashes, no info is lost; improperly, and the customer's loss could be terrible. Backup services differ from cheap and simple to expensive and complex, and this difference usually depends on the regularity of backups made.

We often don't think how delicate our computer data really is. Do you keep sensitive info on your computer that you would be distress if you lost it? Consider this. If I told you that I was going to format your hard drive right now and you will lose all of the info on your computer, would you be prepared? Do you backup your data daily? Do you store your backup media in a safe place? Can you recover from a data disaster? If you own a computer, you will experience some kind of data loss. And if you are like nearly all computer users, backing up is a well-intentioned afterthought.

Creating a backup for the data is imperative. Most equipment, including personal computers, have a good chance of "crashing" which is the failure of the hard disk on which the data is stored. This possible loss is the main cause for creating backups of the data.